A few years ago my studio manager Trish walked into my office and said, "hey, do you realize that the majority of your clients are female executives?" She had been looking at our client base over a five year period and realized about halfway through that business women had crossed over the 50% threshold. By 2020, female executives made up approximately 60% of my client base! This was a bit of a surprise initially...but the the more I dug into it, the more it made sense. Here are the reasons:
1. Good Lighting
With 30+ years of experience, I know how to beautifully light my subjects, both in the studio and on location. In my early years, I was a fashion shooter and worked for top clients like Neiman Marcus and St. Bernard Sports. Then I shifted over to editorial portraiture, photographing subjects for magazines such as Rolling Stone, Vanity Fair, Town & Country, Outside, Fast Company, etc.
In the photograph below of real estate agent Michele Geweniger, it was important to light her in a flattering way, while also balancing that light with the ambient lillumination that existed in the penthouse.